You’ve graduated and have the certificate to prove it but what now? You may be itching to put those carefully honed interior design skills to good use, but your first order of business is getting your brand off the ground. It may feel overwhelming but by following these 8 simple steps, you’ll be ready to wow clients in no time.
Get A Professional Website Built
It may be tempting to DIY a website, but your first investment in your business should be hiring a professional to create one for you. This is where most of your customers will get their first impression of you. It is imperative your website is sleek, professional and informative. Include shots from your portfolio, your services and contact information.
Build A Portfolio
You can’t charge premium fees straight out the gates, especially if you’ve got nothing to show potential clients. Spend some time building up a portfolio by offering to do some projects for free. Examples of this are styled shoots and small jobs for family or friends.
Take Killer Pictures
There’s no point building a portfolio filled with blurry, unappealing pictures. Once you finish a shoot-worthy project, hire a student photographer to capture your hard work in a way that will attract potential customers.
Define What You Offer
There are many spheres within the field of interior design…are you an interior architect who designs kitchens, fixtures and furniture? Or are you an interior designer who creates detailed renders before a décor job is started? Or are you simply an interior decorator who gives clients advice on colour and décor elements? State this clearly in all your messaging and on your website – they are worlds apart!
Know Your Target Market
Depending on which direction you’ve decided to go in (as per point number 4), will determine who your target market is. If you’re an interior architect you’ll want to get in touch with building contractors and architects, to work hand in hand on projects. If you’re an interior designer, your clients will include the above as well as individuals and businesses who may want to revamp their homes or offices.
Sustainability is Key
While it is a noble idea to want to service people who want interior design help on a budget, it is not sustainable or good business practice. You’ll end up not making a profit which means you’re basically working for free. You’ve got bills to cover too…
Promote Your Business
Market your business however possible…flyers, brochures, magazine ads, social media, YouTube videos, blog posts. Do them all! It would once again be worth your while to hire a brand manager or social media manager to do this for you to ensure content is consistent and professional.
Relationships are key in business. Constantly build connections with industry experts, designers and makers. Collaborate with one another, help one another and you’ll see positive results in all your businesses.
We hope that got you excited to get your interior design business going! If you require your interior design plans or renders to be printed, visit PlanPrintSA. Simply upload your file on our easy to use website, make payment and get the plans delivered in 1-2 working days.