4 Reasons Why You Still Need Traditional Advertising

24 June 2018

traditional advertising

Running a modern business in a digitally-driven world may make you wonder whether there is still a place for traditional advertising such as flyers, banners, decals and posters in your marketing strategy. The simple answer is…yes, absolutely. And here are the 5 reasons why traditional advertising continues to be a must for any business.

  1. Broadcast your messaging to reach a wider audience

Despite consumers being glued to their cellphones, tablets and laptops, they’re still plugged in to TV and radio. Placing an advertisement on television or radio during shows you know your particular target market would be tuned in to, means you’re reaching an audience you may not have through digital or location-based targeting.

  1. They’re ‘always on’

With almost every brand jumping on the digital bandwagon, it has become somewhat saturated, making it harder to capture customers attention. A consumer can be bombarded with up to 10 ads during 60 seconds of scrolling through their feed, forcing many to start blocking ads. Fortunately a banner, billboard or in-store display is impossible to block and ignore forcing your customer to engage.

  1. Traditional ads are well-received

Numerous studies have shown that traditional advertising is warmly received as opposed to “new media” because it is seen as less invasive. Up to 46% of consumers favour a traditional advertisement (e.g a billboard, poster at a bus stop or magazine ad) as opposed to a website or social ad – only 6% of customers appear to like these kinds of ads.

  1. Word of Mouth still trumps anything

Word of mouth or referral marketing is still the number one way to win new customers. This makes your employees your greatest marketing tool! Invest in training them up to fully embody your brands values and provide your customers with a memorable brand experience that will keep them coming back for more…and bringing friends along for the ride!

At PlanPrintSA, we offer poster printing, flyer printing and portable banners to help you maximise your traditional advertising efforts. Our sister company StickerAndLabelSA offer custom decals for your in-store campaigns or vehicle branding.

We look forward to hearing from you and helping you get the most out of your marketing strategy!

 

5 Benefits of Using Banners as Advertising

30 May 2018

banners

There are so many marketing tools out there, it can be hard to decide which ones are right for your business. While digital strategies and targeting are essential in this day and age, the more traditional approach of in-store signage and banners still offers businesses a number of advantages. We break them down below…

Inexpensive

Small businesses often find themselves constricted by smaller budgets when it comes to advertising, making banners and excellent inexpensive choice. PlanPrintSA offers a number of printing options for frame or pull-up banners, which means you don’t need to go to a specialised supplier for these. It’s as simple as using desktop image editors to design your banners (or we can help!) and ordering your banners from us online. This is still a cheaper exercise than recording even the simplest of radio ads.

Targeted

Banners are a sure way to ensure you’re not wasting valuable time and money on reaching customers who may not be interested in your product or service. Because you’ve got control over where they are placed, you can ensure they are where your desired audience will be. Sure, other marketing tools offer targeting, but the mere placement of a banner guarantees you’re reaching your intended audience.

Repetitive

Every time your banner is seen, your brand identity and key messaging is reinforced. If you’ve been strategic and placed it in a high-traffic location, your banner may reach the same customer a few times in a day, influencing those potential customers to buy in to your brand over time.

Reusable

You’re going to get a lot of mileage out of banners, particularly if you’re a regular at trade shows, markets and events. They are easy to transport and once they’re created that’s it – no hidden costs!

Effective

Signs are considered a natural part of the environment by the human psyche. As a result, people tend to pay attention to signage. Putting effort into researching and applying design techniques that grab people’s attention will help in attaining excellent results with banners.

PlanPrintSA offers a number of fully-portable, UV resistant banners that can be printed in full colour. Upload your design (or get us to assist) and place your order on our website. That’s it – your order will be delivered before you know it!