5 Benefits of Using Banners as Advertising

30 May 2018


There are so many marketing tools out there, it can be hard to decide which ones are right for your business. While digital strategies and targeting are essential in this day and age, the more traditional approach of in-store signage and banners still offers businesses a number of advantages. We break them down below…


Small businesses often find themselves constricted by smaller budgets when it comes to advertising, making banners and excellent inexpensive choice. PlanPrintSA offers a number of printing options for frame or pull-up banners, which means you don’t need to go to a specialised supplier for these. It’s as simple as using desktop image editors to design your banners (or we can help!) and ordering your banners from us online. This is still a cheaper exercise than recording even the simplest of radio ads.


Banners are a sure way to ensure you’re not wasting valuable time and money on reaching customers who may not be interested in your product or service. Because you’ve got control over where they are placed, you can ensure they are where your desired audience will be. Sure, other marketing tools offer targeting, but the mere placement of a banner guarantees you’re reaching your intended audience.


Every time your banner is seen, your brand identity and key messaging is reinforced. If you’ve been strategic and placed it in a high-traffic location, your banner may reach the same customer a few times in a day, influencing those potential customers to buy in to your brand over time.


You’re going to get a lot of mileage out of banners, particularly if you’re a regular at trade shows, markets and events. They are easy to transport and once they’re created that’s it – no hidden costs!


Signs are considered a natural part of the environment by the human psyche. As a result, people tend to pay attention to signage. Putting effort into researching and applying design techniques that grab people’s attention will help in attaining excellent results with banners.

PlanPrintSA offers a number of fully-portable, UV resistant banners that can be printed in full colour. Upload your design (or get us to assist) and place your order on our website. That’s it – your order will be delivered before you know it!